D377 Digital Marketing Foundations - Set 1 - Part 1

Correct Answer: Purchasing a product

The primary conversion for a retail website is typically making a purchase, as this directly drives revenue.

Correct Answer: Pageview

A pageview is recorded every time a user accesses a specific page on a website.

Correct Answer: Organic search results

Unpaid search traffic, also known as organic search traffic, comes from clicks on organic search results, not from paid ads.

Correct Answer: Improve conversion rate

The goal of CRO is to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

Correct Answer: Typing the website URL directly into the browser

Direct traffic occurs when users visit a website by typing the URL directly into their browser.

Correct Answer: Awareness, Interest, Desire, Action

The AIDA model describes the stages a consumer goes through before making a purchase: awareness, interest, desire, and action.

Correct Answer: Mobile-first design

Mobile-first design ensures that websites are optimized for mobile devices, improving usability and accessibility for users.

Correct Answer: Loyalty

Brand loyalty occurs after the conversion stage, when customers become repeat buyers and advocates for the brand.

Correct Answer: Joining the email list

Secondary conversions on lead generation websites often include actions like joining an email list, which helps nurture leads.

Correct Answer: Last-click attribution

In last-click attribution, the last touchpoint before conversion receives full credit for the conversion.

Correct Answer: Subscription sign-ups

On media websites, engagement is often measured by metrics like subscription sign-ups or engagement with content.

Correct Answer: To collect information from potential customers

Lead generation landing pages are designed to capture leads by collecting information such as email addresses and contact details.

Correct Answer: Traffic from unpaid social media links

Referral traffic comes from unpaid links on other websites, such as news articles or social media posts.

Correct Answer: Bounce rate

The bounce rate represents the percentage of visitors who leave a website after viewing only one page without taking any further action.

Correct Answer: Search engine optimization (SEO)

SEO focuses on optimizing content to rank higher in search engine results, which helps attract organic traffic.

Correct Answer: Adding items to the shopping cart

A micro-conversion, such as adding items to the cart, indicates a step toward the main goal but is not a final conversion like completing a purchase.

Correct Answer: Single product landing page

A single product landing page is specifically designed to highlight and promote one product, encouraging users to purchase it.

Correct Answer: Linear attribution

Linear attribution gives equal credit to every interaction in the conversion path, regardless of where it occurred in the journey.

Correct Answer: Optimizing content with relevant keywords

SEO improvements, such as adding relevant keywords, can boost a website’s visibility in organic search results.

Correct Answer: Design for usability

Designing for usability ensures that websites are easy for users to navigate and understand, which improves the user experience.