D377 Digital Marketing Foundations - Set 3 - Part 1

Correct Answer: It is less time-consuming

Inbound marketing focuses on attracting customers through valuable content and experiences tailored to their needs, leading to increased trust and loyalty.

Correct Answer: Situation analysis

A situation analysis assesses the current market environment, including customer data, competition, and existing marketing efforts, helping to inform strategic decisions.

Correct Answer: Signing up for a newsletter

A micro conversion refers to smaller, incremental actions taken by users that indicate interest but do not represent a full conversion like a purchase.

Correct Answer: Key Performance Indicator

KPI refers to measurable metrics used to evaluate the success of marketing campaigns or business objectives.

Correct Answer: Search engine optimization (SEO)

SEO focuses on optimizing website content and structure to improve organic search rankings and visibility in search engine results.

Correct Answer: To increase the percentage of visitors completing desired actions

CRO aims to optimize websites and marketing strategies to maximize the rate at which visitors take specific actions, such as making a purchase.

Correct Answer: Influencer marketing

Influencer marketing leverages individuals with significant social media followings to endorse and promote products, capitalizing on their credibility and reach.

Correct Answer: Natural search results generated by algorithms

Organic search results are listings on search engines that appear based on their relevance to the user's query, not influenced by paid advertising.

Correct Answer: Net Promoter Score (NPS)

NPS assesses customer loyalty by asking how likely customers are to recommend a product or service to others, providing insights into satisfaction levels.

Correct Answer: To streamline and optimize repetitive marketing tasks

Marketing automation tools help businesses manage and automate marketing processes, increasing efficiency and effectiveness.

Correct Answer: Political consumerism

Political consumerism involves consumers making purchasing decisions based on their ethical or political beliefs, supporting brands that align with their values.

Correct Answer: To encourage a specific action from visitors

Landing pages are designed to capture leads or drive conversions by guiding visitors toward a particular action, such as signing up or making a purchase.

Correct Answer: Search engine optimization (SEO)

SEO aims to improve a website's visibility by optimizing content with relevant keywords that potential customers are likely to search for.

Correct Answer: Social media marketing

Social media marketing effectively builds brand awareness by engaging users and fostering community interaction around the brand.

Correct Answer: It provides clickable text in hyperlinks

Anchor text is the visible, clickable text in a hyperlink that directs users to another webpage, influencing SEO and user experience.

Correct Answer: Conversion rate

The conversion rate indicates the percentage of ad clicks that resulted in a desired action, such as a purchase or sign-up.

Correct Answer: To encourage users to take a specific action

CTAs are designed to prompt immediate responses from users, guiding them toward completing an action such as purchasing or subscribing.

Correct Answer: Distributing content across multiple platforms for wider reach

Content syndication involves sharing content on various platforms to reach a larger audience and enhance visibility.

Correct Answer: The process customers go through to make a purchase

The buying cycle outlines the stages customers experience from initial awareness to the final decision to purchase.

Correct Answer: Surveys

Surveys collect numerical data that can be statistically analyzed, providing quantitative insights into customer preferences and behaviors.