D377 Digital Marketing Foundations - Set 4 - Part 1

Correct Answer: Retention marketing

Retention marketing aims to foster long-term relationships with customers to encourage repeat purchases and loyalty.

Correct Answer: To outline the stages customers go through before making a purchase

The digital marketing funnel illustrates the process customers experience from awareness to purchase, helping marketers optimize their strategies at each stage.

Correct Answer: Inbound marketing

Inbound marketing seeks to attract potential customers by providing useful content and experiences tailored to their needs.

Correct Answer: Click-through rate (CTR)

CTR indicates the effectiveness of an ad by showing how many users clicked on it relative to the number of impressions it received.

Correct Answer: The path a customer takes from awareness to purchase

The customer journey encompasses all the interactions and experiences a customer has with a brand from initial awareness through to purchase and beyond.

Correct Answer: SWOT analysis

SWOT analysis evaluates a company's internal strengths and weaknesses and external opportunities and threats, aiding strategic planning.

Correct Answer: To track and evaluate user behavior and campaign performance

Analytics tools provide insights into user interactions, enabling marketers to assess the effectiveness of campaigns and make data-driven decisions.

Correct Answer: Engagement rate

Engagement rate measures how actively users interact with social media content, indicating the effectiveness of the campaign in fostering audience participation.

Correct Answer: To encourage the audience to take a specific action

CTAs are designed to prompt immediate responses from users, guiding them toward completing an action such as signing up or making a purchase.

Correct Answer: Social proof

Social proof leverages positive customer feedback and experiences to build trust and encourage new customers to engage with the brand.

Correct Answer: The cost incurred to acquire a new customer

CPA calculates the total marketing costs associated with acquiring one new customer, helping businesses assess the efficiency of their marketing spend.

Correct Answer: Content that requires users to provide information to access

Gated content, such as eBooks or whitepapers, requires users to submit personal information, often in exchange for valuable resources.

Correct Answer: To track customer interactions and improve relationships

CRM systems help businesses manage and analyze customer interactions, fostering better relationships and improving retention.

Correct Answer: Marketing automation

Marketing automation tools streamline the execution and analysis of email campaigns, enhancing efficiency and effectiveness in reaching customers.

Correct Answer: Open rate

The open rate measures the percentage of recipients who open an email, reflecting the effectiveness of the subject line in capturing attention.

Correct Answer: Sensationalized headlines intended to attract clicks

Clickbait uses misleading or exaggerated headlines to encourage users to click on content, often leading to disappointment.

Correct Answer: Building brand awareness through valuable content

Content marketing aims to attract and engage an audience by providing informative and relevant content, fostering brand loyalty.

Correct Answer: Bounce rate

Bounce rate measures the proportion of visitors who navigate away from the site after viewing only a single page, reflecting engagement levels.

Correct Answer: To represent a detailed profile of the ideal customer

Buyer personas help marketers understand the needs, behaviors, and motivations of their target audience, guiding strategy development.

Correct Answer: Search engine optimization (SEO)

SEO focuses on enhancing website content and structure to improve visibility and ranking in search engine results.